Why the Aviva share price is still my FTSE 100 insurance favourite for 2019

The Aviva plc (LON: AV) share price has slumped, but I still see it as a long-term FTSE 100 (INDEXFTSE: UKX) buy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The insurance sector has always been a favourite of mine, despite its cyclical nature. If you’re good at timing (which I’m not), maybe you can dip in and out between cycles, but I think a more realistic strategy is buy and hold for a couple of decades. That way, I reckon you can build up a decent overall dividend income.

I currently have a stake in Aviva (LSE: AV). Although fundamental valuations make the shares look like a screaming bargain, I have to say I’m a bit twitchy when the market values a stock I hold on a very low P/E multiple. Based on full-year forecasts, Aviva is currently on a forward P/E of 6.5, which is less than half the FTSE 100‘s long-term average.

That’s come about from a collapse in the share price in the second half of the year, and Aviva is now down 27% year-to-date. The effect on the dividend yield is also remarkable, pushing it up to 8.2% on 2018 expectations, and 9.1% on 2019 forecasts.

Should you invest £1,000 in Aviva right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Aviva made the list?

See the 6 stocks

Bearish view

Why are Aviva shares so cheap? Kevin Godbold has been pondering the same question, and he sees fears of the current cyclical insurance upswing breaking, together with market fears feeding upon themselves — if investors fear a share price crash, they’ll sell and increase the chances of a crash.

I don’t see that it can be just fears of a sector downturn, as others are still on higher valuations. Take RSA Insurance Group (LSE: RSA), whose share price has also fallen in 2018, but not as far. RSA shares have lost 20% of their valuation, but they’re still on a 2018 P/E level of 12.8, dropping to 9.9 on 2019 forecasts — comfortably ahead of Aviva, but I think still in bargain territory.

Forecasts for RSA suggest dividend yields of 4.5% and 5.9% for this year and next, so they’ve not been pushed to worryingly high levels.

Over five years, RSA shares have kept ahead of the Footsie too, gaining 21.5% against the index’s 2% drop. Aviva shares have performed badly over the same time, losing 17% of their value.

What’s wrong?

But if there’s something specifically wrong with Aviva, I really can’t see what it is. Aviva was one of the hardest hit by the financial crisis, and I do agree with Kevin that there’s definitely cause for concern over the current downturn.

One possibility is that Aviva didn’t manage to get in a few years of stable post-recovery progress before the latest Brexit-led economic clouds started to gather. And fears that the company might once again crumble are keeping sentiment firmly bearish.

There’s likely to be a lack of confidence in the dividend too, and I wonder if the company has been raising it a bit too fast. Having said that, Aviva’s dividend will have approximately doubled between 2013 and 2018, while RSA’s will have actually risen slightly more than that — and the bears are not out in the same force over RSA.

Out of favour

It looks to me as if insurance shares in general, and Aviva in particular, are priced for a massive economic meltdown, the likes of which would compete for effect with the banking crisis. But, whichever way Brexit eventually goes, I just don’t see that.

So I’m holding my Aviva shares, and I’d consider buying RSA Insurance too.

AI Revolution Awaits: Uncover Top Stock Picks for Massive Potential Gains!

Buckle up because we're about to dive headfirst into the electrifying world of AI.

Imagine this: you make a single savvy investment in some cutting-edge technology, then kick back and watch as it revolutionises entire industries and potentially even lines your pockets.

If the mere thought of riding this AI wave excites you and the prospect of massive potential returns gets your pulse racing, then you’ve got to check out this Motley Fool Share Advisor report – 'AI Front Runners: 3 Surprising Stocks Riding The AI Wave’!

And here’s the kicker – we’re giving you an exclusive peek at ONE of these top AI stock picks, absolutely free! How’s that for a bit of brilliance?

Get your free AI stock pick

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft owns shares of Aviva. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

piggy bank, searching with binoculars
Investing Articles

Outlook: in just 12 months the BP share price could turn £10,000 into…

Forecasters seem pretty optimistic about prospects for the BP share price, suggesting it could be in for a major rally.…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Down 28%, is Nvidia stock a bargain – or a value trap?

Nvidia stock has crashed this year -- but it's still a star performer over the long term! So, is this…

Read more »

Investing Articles

£10k invested in Barclays shares at the start of 2025 is now worth…

Harvey Jones says Barclays shares were unlikely to continue 2024's blistering run, given all the uncertainty out there. Yet long-term…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how a first-time investor could start buying shares with £3k

Is it possible to start buying shares with £3K? Yes it is -- and here our writer goes into some…

Read more »

ISA Individual Savings Account
Investing Articles

Thinking of starting a Stocks and Shares ISA this April? Avoid these 4 mistakes!

A Stocks and Shares ISA can be a way for an investor to try and build wealth over the long…

Read more »

ISA coins
Investing Articles

Here’s how to build a £100k ISA starting with £5k today

Increase an ISA's value 20-fold? It need not just be the stuff of dreams, according to this writer -- though…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

6.9% yield! I just added this share to my SIPP

In a turbulent stock market, our writer has been hunting for bargains to add to his SIPP. After a 31%…

Read more »

piggy bank, searching with binoculars
Investing Articles

With Rolls-Royce shares moving up again, is a £10 price target back on the horizon?

Rolls-Royce shares wobbled when President Trump dropped his tariff bombshell on us. But three weeks is a short time in…

Read more »